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LO2 Revision (Advertising (-Traditional (What is it?: These are…
LO2 Revision
Advertising
-Traditional
What is it?: These are advertising methods that people still use to this day to advertise products before advanced technology was introduced.
Examples: Newspaper, billboards, magazines, cable tv
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-Technological
What is it?: These are technological methods used to advertise brands, they are typically advanced technology methods.
Examples: Online video games, social media, digital billboards
-Narrow cast channels
What is it?: These are television channels that distribute specialist interest content.
Examples: cable television
Distribution
-Black box
What is it?:This can be just one device which supplies us with all of our information we need from technology
Examples: A smartphone
-Downloading & streaming
What is it?: Downloading is when a product is transferred from a web page and consumed offline. Streaming is audio-visual content watched by a user without needing to be downloaded.
Examples: Downloading music, streaming online music
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-Simulcasting
What is it?: When a media product is broadcast both online but also via traditional medium.
Examples: A live radio stream could be playing on two different radio stations.