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Online Marketing (Terminology (Call to action (Instrucion for audience to…

- - - - Business Name
      - Mission Statement
      - Target Audience
      - Audience Goals
      - Audience Technology
      - Fill that in WorkSheet
    - - Elevator Pitch
      - Value Proposition
      - Organizational objectives
      - Mission statement
      - Fill that in WorkSheet
    - - Audience
      - Channels
        
        Paid
        
        Earned
        
        Owned
      - Fill that in WorkSheet
      - Goal
  - - - Focus chanel - Google
    - - Focus channel - AdWords
    - - YouTube
    - - Focus channel - Facebook
    - - Create table that score efforts and value of each area and pont it from one to six
        in relation to less more. And value that results on returning from investing
        
        Also create table to define how we spend our time in relation of efforts to value. Set it for 4
        square
        
        Low Effort Low Value
        
        Low Effort High Value
        
        High Effort Low Value
        
        High Effort High Value
- - - - "Save now" , "Buy Now"
  - - - If you had 10 impression of an Ad with a frequency of two, then five people would have seen that advertisment
  - - - Some users buy your product once, and never come back. Some users buy product on stadiry base
- - - - Design Should appeal your target market
  - - - https://www.browserstack.com/
    - - Luxury brands need to feel elegant
      - Make Sure your Logo , Tag Line , Colors Scheme - reflect your brend
      - It`s take a couple seconds for customers to feel your website
    - - Keep current information on website
    - - Use it at least Weakly
    - - Can the user understand the process clearly
    - - Get feedback of collegies
      - Ask your friends
      - https://www.usertesting.com/
  - - - Keep it short
      - Use simple terms
      - Select the most common suffic .com
  - - - Check their code compilance
        
        https://validator.w3.org/nu/
      - Check their PageSpeed Insights
        
        https://developers.google.com/
      - How they manage their project
        
        JIRA
    - - Client Reviews
        
        Recency for work
  - - - https://themeforest.net/
  - - - Reinforces decision to click
      - Grabs Attation
      - Frames the Information
      - https://land-book.com/
      - What need to happen
      - Specify The information you need to accomplish the goal
        
        Email /Phone-Number/Credit Card
      - What user needs to do
        
        Fill the form / Invite Friends / So on
      - Determine the user`s shared value
      - Track the results
      - Requirements
        
        Logo
        
        Explanation of Offer
        
        Compelling headline
        
        Testimonians
        
        Reviews
        
        Call to Actions
        
        Keep it concise
        
        Consumer Confidence
        
        Privacy Policy
        
        Valid SSL certificate
        
        Contact Info
    - - A teaser page gives visitors just enough information to get them to the next of your process
        
        "I am Coming 40hour:34Minute:31Sec"
    - - Captures peoples contact information
    - - The viral landing page, tells consumer to share your website with a friend
    - - This page provides information and includes a special offer
  - - - Who will read this copy?
      - Why are they reading this?
      - What should they feel when they read this page?
      - What am i trying to accomplish with this copy?
      - What benefits and features do i need them to undestand?
- - - - 1.Write Copy
      - Design/Find Images
      - Evaluate results
- - - - 18-24 year 71%
    - - 60% adults
    - - 25% of US Business focused
    - - 20% of US adults, 13% us UA
- - - - Company
        
        Category
        
        All steps of Setting
    - - Traffic
        
        1.Set all info
        
        2.Ad Set
        
        3.Create Offer optional
        
        Set Audience
        
        5.Detalied Targeting. Use Keywords
        
        Coffe
        
        Or
        
        Speciality cofee
        
        Online Shop
        
        Edit Placement
        
        7.Set Budget
        
        8.Format A view of Ad
        
        9.Media
- - - - Publish content
    - - Create Ad
      - Method
        
        Sponsored
        
        Drive Traffic
        
        IWatn to send targeted messages to the people who metter my business
- - - - Shows every click from goole search results
      - Also show total clicks
      - Impressions
      - Average CTR
      - Average Position
      - Filters
        
        Compares of results devices
        
        Date Range
    - - See any Issues off Page validating
      - Interacting with errors
    - - Build a keywords list suggested from google
        
        https://keywordtool.io/
        
        https://www.semrush.com/
      - Put that data to AdWords Account
        
        KeyWords Planer
        
        Compare price average of searching
        
        Use less keyword, live without effort
- - - - Query on google.com
        
        subdomen.website.com
      - Seperate headlines properly on web-site
        
        If web-page already exists, check by inspecting do headlines seperated properly?
      - Make Robots.txt
        
        Unable and disable visability. Check how it do in tutorial
      - Create SiteMap.XML
        
        Go to page .....
        
        Add it to your hosting
        
        XML Telling all info to google about entire web-site
      - Check - Does your Site Responsive?
        
        https://search.google.com/test/mobile-friendly?id=h9VkHWLDIFVrTilTwaLdYQ
      - PageSpeed Isights
        
        https://developers.google.com/speed/pagespeed/insights/
        
        Less than 74 % is bad
      - Google Search Console
      - Check Structured Data
        
        Test it https://search.google.com/structured-data/testing-tool/u/0/
        
        Create Structure , means ld+json http://schema.org/
      - Check WebSite on all issues
        
        https://www.screamingfrog.co.uk/seo-spider/
- - - - Stores information on web server
      - Uses 1x1 transparent image
    - - Stores information on computer
- - - - Metrics
      - Dimesions
        
        characteristics of users
    - - Conversion Funnel
        
        In Settings select Goals
        
        Go into details and on Funnel
        
        Make Funnel of links
        
        /membership-Page
        
        /membership-form
        
        /payment-page
    - - Tracking tags
        
        utm_campaing
        
        utm_source
        
        utm_medium
      - Example
        
        mysite.com
        
        Start tracking
        
        mysite.com/?
        
        The source traffic is "Twitter/YouTube..."
        
        utm_source=twitter
        
        Social status
        
        &utm_meadium=social
      - Tracking Builder
        
        https://ga-dev-tools.appspot.com/campaign-url-builder/
      - Сollect data info in Campaing
    - - In setting click to Goals
      - Create New Goal And Set Topic
      - Set Name & Type
        
        Destinations
        
        Duration
        
        Sreens per second
        
        event
        
        Video Played
      - Goals Details
        
        link, only the end of link
        
        Value of $
  - - - Make them measurable
      - Make them easy to understand
      - Ensure they align to business goals
      - Online Sales
        
        Examine your CR and Cost Per Acquisition
      - 2.Broad Marketing Objectives
        
        SET KPI for total revenue
      - 3.Landing Page
        
        Create a bounce-rate KPI
      - Build Dashboards
        
        https://www.cyfe.com/
    - - Email
      - Tweets
      - Reviews
      - Price comaprison
      - Offline influences
      - Examples
        
        View-Through
        
        When the user sees an ad and later return to complete a conversion
- - - - How would they become interested in a brand? / Why do they interested in similar brands?
        
        Why do they desire to particular brand
        
        What would motivate them to convert
        
        How to move them through the funnel
- - - - Ad Group
        
        2-3Ads
    - - Ad Group
        
        2-3Ads
  - - - Search
        
        Goal
        
        Sales
        
        Leads
        
        Webstie Traffic
        
        1.Set Name
        
        2.Set Location
        
        Languages
        
        Budget
        
        5.Bidding
        
        7.Extentions
        
        Display
        
        1.Set Name
        
        2.Set Audicies
        
        Interest And Habbits
        
        Hotel
        
        Content Targeting
        
        KeyWords
        
        Topics
        
        Placements
        
        Automated Targeting
        
        4.Create ADs
        
        Images and different media
      - 1.Set Up Campaing
        
        2.Setting Add Group
        
        Set Name
        
        Summer Discount
        
        Add Keywords
        
        San Francisco Hotel Dicsount
        
        Default Bit
        
        3.Add Add
        
        1.New URL
        
        2.Set HeadLine
        
        25 Off Your First Stay
        
        3.Set 2 HeadLine
        
        1 more item...
        
        4.Display Path
        
        5.Description
  - - - $200,$400 daily budget
  - - - Compare Matrix Variables
  - - - Select Level of detail in Row and Column