CUEGIS
Innovation
Radical innovation
Incremental innovation
"Skip Intro" button/ "continue watching"
Downloading movies
Netflix originals
Replacing blockbusters
Multiple users/family package
CHANGE
click to edit
STRATEGY
Globalisation
click to edit
Series releasing with all episodes at once.
Creating 'Netflix Original' content in order to eliminate the need to constantly pay for the rights to air 3rd party tv shows and movies
• Netflix started out as a renting service for DVDs. It started out as a website similar to ebay only that the DVDs would be returned after use.
• Through globalisation and the legal changes about online streaming, Netflix was able to offer their service entirely online
• Netflix is also available in 190 countries while they were only available in the US at the beginning
DVD by mail (in early days)
Brining a completly new way of delivering TV shows to the entertainment industry
Ethics
Key Business Functions
Marketing
Finance
Operations
H.R
Culture
Ethics
Stakeholder Impact
Netflix started out as a small startup in Scotts Valley, California, launched a website called Netflix.com. Instead of physically going to the video store, you could browse the virtual aisles on Netflix, rent a movie for a few bucks apiece plus shipping through its e-commerce platform, and, within two to three business days, a red envelope with a DVD would arrive in your mailbox. After seven days, return it via the mail in the same packaging.
Subscribers
An app that allows to watch multiple movies and series instead of buying movies or series in iTunes
More convenient, low price for multiple movies and
Rapid increase once it created it’s website
New competitors such as: Hulu, Amazon Prime, HBO
Creators of shows/movies
Shareholders
Product development: Create own series, allow downloads
Market development: Different prices for different regions
The 4 Ps, Place: More convenient for customers
Employees
Government
Actors
Child protection filters
click to edit
multiple complaints and lawsuits which were solved
Appealing to different cultures/agendas e.g. women empowerment or addressing other political issues.
Competitors
Private limited company
click to edit
disney is about to enter the market
Negative Impact, Plan to crack down on account sharing. Netflix's Policy states that an account is intended to be shared between household members. Through tracking of IP addresses and other methods, they want to prohibit the sharing of one account between multiple people, not living in the same household. This is a negative impact as it limits and changes the usage of Netflix towards subscribers and presents an opportunity towards competitors
want the company to suceed
Job opportunities
if netflix movies are sucessful, they can gain fame and might get a good contract at another movie production comopany
Different prices for different regions due to LEDC, MEDC and NIC and currency value
Content can be controversial and is easily accessible for children
Job opportunities
might not want certain movies or series to go online
Rating shows and movies
click to edit
substriptions
stocks
merchandice
product placement/ advertising
Streaming
Above the line promotion in the form of posters
click to edit
Algorithms, viewer specific recommendations
click to edit
Notifications/emails (below the line promotion)
Questions:
click to edit
Discuss the impact of marketing due to the change and innovation with a business of your choice.
Discuss the impact of innovation and change on marketing strategies
Key factors of the CUEGIS
click to edit
click to edit
click to edit
click to edit
Knowledge