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Region (4: Channel (5: Touchpoint (E-mail, Non-E-mail, Deployment Date,…
Region
4: Channel
5: Touchpoint
E-mail
Non-E-mail
Deployment Date
Deployment Time
DG: Digital
DM: Direct Mail: #1; #2
EM: E-mail (#1; #2; #3; #4; #6; #7; #8; #11
NCI: Non Consumer Initiated
OT: Other Channel
PH: Phone #1
RP: Report Only
SM: Social Media (#1; #2; #3)
2: Program Type
Aftersales
CDR-Survey
CDR-Other
Conquest
Continuity
Launch
Loyalty
NCI
6: E-mail Engagement KPI's
Delivered
Open
Click
Unique Open
Unique Click
Bounces
Unsub Click
Opt-Out
8: Handraiser
Initial 30 Conversion
Initial 60 Conversion
Targeted 30 Conversion
Targeted 60 Conversion
Targeted 90 Conversion
Targeted 120 Conversion
Targeted 120+ Conversion
7: Dealer Leads
Targeted 60 Conversions
Targeted 90 Conversion
Targeted 30 Conversions
Targeted 120 Conversion
Initiated 30 Conversions
Targeted 120+ Conversion
9: Sales
Targeted 30 Conversion
Targeted 60 Conversion
Targeted 90 Conversion
Targeted 120 Conversion
Targeted 120+ Conversioon
1: Targeted People
3: Program Name and Vision
Program Type
Loyalty
Continuity
Aftersales
Conquest
Launch
CDR-Survet
CDR-Other
NCI
Try to get relationship between E-mail/ Non-E-mail and Deployment time and date to get strategy