Smile Brite

Purpose

Target audience

Storyline

Images

Age

Gender

4-11

Primary school children

Male

Female

To Improve conditions of childrens teeth

Cartoon toothbrush

Dirty cartoon teeth

2 Versions

Electronic

Newsletter sent home

Tooth superhero

Design

Colours

Font

Multi page

3 Pages

Kid eats lots of sugary food and his teeth start to get cavaties

The Kid goes to the dentist and the dentist says that he cant have any more sugary food

A superhero tooth brushes away the cavaties

easy to read

Bright and related colours