Smile Brite
Purpose
Target audience
Storyline
Images
Age
Gender
4-11
Primary school children
Male
Female
To Improve conditions of childrens teeth
Cartoon toothbrush
Dirty cartoon teeth
2 Versions
Electronic
Newsletter sent home
Tooth superhero
Design
Colours
Font
Multi page
3 Pages
Kid eats lots of sugary food and his teeth start to get cavaties
The Kid goes to the dentist and the dentist says that he cant have any more sugary food
A superhero tooth brushes away the cavaties
easy to read
Bright and related colours