SmileBrite
Target Audience
Age
5-11
Gender
Male
Female
Purpose
To improve the condition of childrens teeth
benefits of keeping their teeth clean and healthy.
Multipage
3+ pages
2 Versions
Electronic
Printed
used in primary schools
Sent home
Images
Cartoon toothbrush
cartoon of Superhero tooth
cartoon of dirty teeth
Design
Colours
font
Clear font
Comic style
red
White
blue
Storyline
cartoon of clean teeth
A kid is sat eating loads of sweets just before she goes to bed. She doesn't brush his teeth afterwards. Once she has fallen asleep there is a bright light at the end of her bed. The supertooth arrives. She asks why supertooth is there. Supertooth explains why he is there and that she should brush her teeth otherwise she will eventually have none at all. So supertooth takes her into the bathroom to get her to brush her teeth. Supertooth then gives her, her own toothbrush and toothpaste and so she brusheshis teeth. So from then onwards the kid brushes her teeth everyday and her teeth are healthy.
cartoon toothpaste
Cartoon sweets
Cartoon Bedroom Background
Cartoon bathroom background