SmileBrite

Target Audience

Age

5-11

Gender

Male

Female

Purpose

To improve the condition of childrens teeth

benefits of keeping their teeth clean and healthy.

Multipage

3+ pages

2 Versions

Electronic

Printed

used in primary schools

Sent home

Images

Cartoon toothbrush

cartoon of Superhero tooth

cartoon of dirty teeth

Design

Colours

font

Clear font

Comic style

red

White

blue

Storyline

cartoon of clean teeth

A kid is sat eating loads of sweets just before she goes to bed. She doesn't brush his teeth afterwards. Once she has fallen asleep there is a bright light at the end of her bed. The supertooth arrives. She asks why supertooth is there. Supertooth explains why he is there and that she should brush her teeth otherwise she will eventually have none at all. So supertooth takes her into the bathroom to get her to brush her teeth. Supertooth then gives her, her own toothbrush and toothpaste and so she brusheshis teeth. So from then onwards the kid brushes her teeth everyday and her teeth are healthy.

cartoon toothpaste

Cartoon sweets

Cartoon Bedroom Background

Cartoon bathroom background