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Entry Stategy and Stategy Alliances (Different ways of entering a foreign…
Entry Stategy and Stategy Alliances
Foreign markets
Desirable markets
Undesirable market
Timing of entry
Early: First-mover advantage
Establishing a strong brand name
Building up sale volumes
First-mover disadvantage
pioneering costs
Greenfield Stategy
Strategy Alliances
Partner Selection
Alliance structure
The manner in which the alliance is managed
Acquisition Strategy
Scale of market entry
Strategic Commitment
Core competencies in entry mode
Technological know-how
Management know-how
Different ways of entering a foreign market
Exporting
Turnkey projects
Licensing
Franchising
Joint ventures with host country firms
Wholly owned subsidiary