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Brand resonance (Customer based Brand Equity model (Brand Resonance,…
Brand resonance
Customer based Brand Equity model
Brand Resonance
Consumer judments
Consumer feelings
Brand performance
Brand imagery
Brand salience
Stages of Brand development
Brand Response: What Do I Think, or Feel, About You?
Brand Meaning: What are you?
Brand Resonance: How Much of a Connection Would I Like to Have With You?
Brand Identity: Who are you?
Branding Objective at Each stage
Positive, Accessible Reactions
Point of Parity and difference
Intense, Active loyalty
Deep, broad brand awareness
Categories
Behavioral loyalty
Attitudinal attachment
Sense of community
Active engagement
Goals
Brand loyalty
Tools