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Lifestyle choices (Purpose and audience (to inspire people (to eat well,…
Lifestyle choices
Purpose and audience
to provide information
to educate
to inform
to inspire people
to eat well
exercise
represent the brand
audience
teens to older adults
Health and leisure clubs
gyms
swimming pools
be engaging
eg have clubs on
look professional
look coherant
colour scheme
good design
represent brand
Diet
5 a day
nutrition
eatwell plate
bad habits to cut out of your diet
Exercise
gym sessions
running
team sports
Navigation
export as self-contained program
non-linear navigation
interactive multi-media product