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Game (Products (Console Accessories, Mobile Phones, Video Games,…
Game
Products
Console Accessories
Mobile Phones
Video Games
Laptops/PC parts
Consoles
DVD's
Processes Used
Cash
Card
F2F
Delivery
Vouchers
Objectives
Improve
Improve on core multi channel retail
Expand
Enter the esports market
Start sponsoring live streams and host their own
Social gaming events
Optimise
Increase their efficiency
Methods to achieve
Keep up to date on reviews on games
Research into feedback on trailers
Review currrent research
Promotion Tactics
Billboard
TV
Social Media
Direct Marketing
Competition
Monopolistic
Competitors
Microsoft
Blizzard
Sony
Amazon
CEX
Pricing Strategies Used
Competitive pricing
Skimming
People
Well trained
Know their product
Finance
Shares
Sales
Customer Service
Knowledgeable about product
Friendly
R&D
Spending above industry average
Researching current trands
Procurement
Manufactures
Customer 2nd hand selling
Public Limited Company (PLC)
Tertiary Sector - Selling products
Retail Channel