BIG ideas
Finance
Debt recovery
Factoring house to trade debt
Private Equity
Lease fianance
Loan/Banks
Require credit rating
Retained earnings- working capital
negative working capital
asset lease
Finance new business
Operational Strategy
Responding to changing markets
Operations in competitive market - Hayes and Wheelwright four-stage model
Operation strategy - Slack et al 2010 'pattern of strategic decisions and actions tar set the role, objectives and activities of the operation.
Manage Operations Input - Process - Output Model
Organise input of resources, i..e. people, facilities and equipment
Managing outputs i.e. products, services
Managing processes, Slack et al (design, planning, improvement)
Capability and facilities
Supply chain management
Technology
Workforce
Micro environment: Kolter and Armstrong 2006 - customer knowledge essential
Marco environment: STEEPLE/PESTLE models
Marketing Mix model (7P's)
Offer to customers
Targeting
Customer segmentation
Positioning
People
Place
Process
Price
Physical evidence
Product
Promotion
Perceptual map
Delivery of Service
Understanding market you operate in
Overdrafts
Outsourcing - on/off shore
Marketing concept:
Porters (2008) Five force model - competitive advantage
Innovation
expensive
changes with customers needs and market
Distribution channels
Govoni 2004 - techniques used to coordinate a message
Cost based
Competitor based
Customer based
Can influence customer decisions
help delivery value
Represents brand
Performance Objectives
Responding to Employees and Business
Migrant workers vs Domestic
Consider needs of organisation
skills,/competencies
Outsourcing - 3rd parties - benefits include reduce costs, skills, quality, revenue
Offshoring - distance, currency conversion risks
Product Design
Mission and Values
4 Stages of Design; Slack et al 2010
- Arrangement of facilities
- Layout
2, Choice - 8 types
- 4 Vs (volume, variation, variety, visability
Affects performance capabilities