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BIG ideas innovation-hub-lightbulb (download Finance (Loan/Banks (Require…

- - - - Targeting
      - Customer segmentation
      - Positioning
        
        Perceptual map
    - - Can influence customer decisions
    - - Distribution channels
    - - help delivery value
    - - Cost based
      - Competitor based
      - Customer based
    - - Represents brand
    - - Innovation
        
        expensive
        
        changes with customers needs and market
    - - Govoni 2004 - techniques used to coordinate a message
- - - - skills,/competencies