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Best Known Brand Session 🍻 (Intro (Stacking to odds (80% ~ 48 hours,…
Best Known Brand Session 🍻
Intro
Is Line V Ought Line
Steven Bradbury Story
$250 K idea
Stacking to odds
80% ~ 48 hours
Notes
Mental Chatter
Mere exposure effect
Set your sights
Best Known Brand
1% improvement per day X 365 = 37 times better
Plan the process
The 3C'S 24 - 32 hours
Avoiding email hell
SCRUM Twice the Work
Heirarchy of control
Implement the strategy
The Who ~ What ~ Why ~ How
The POSER video script formula
The environment
Dealing with the issues
Measure performance
Observer effect
Never break the chain
Discipline and determination