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INTERNATIONAL ENVIRONMENT (Economic environment (The reason for free trade…
INTERNATIONAL ENVIRONMENT
carrying out international marketing activities
They must know foreign markets and environmental factors that affect the marketing of their products in these markets.
The environment variables
cultural and social environment
how these variables affect the buying and consumption behavior of your potential market.
demographic
economic and political-legal
The cultural environment
set of norms, customs and habits shared by society
they influence the lifestyle and buying behavior of individuals.
The cultural environment includes social, cultural and religious values
The success of the commercial strategy will depend on the sensitivity to the cultural variables of the country or zone
Elements
material culture and structure of consumption, communication and language, aesthetics and colors of products, religion.
they must be taken into account when planning the international strategy of a company
The demographic environment
country where it is intended to market the product, such as size, migratory movements or population distribution.
Economic environment
macroeconomic figures such as income and its distribution, inflation, unemployment, etc.
Define the international marketing strategy because they determine the purchasing power of the market.
The more equal the distribution of income, the greater the overall purchasing capacity of consumer products.
The international economic system is based on the possibilities of developing the business production model
The static competitive advantages
The provision of natural resources, the costs of production factors (land, labor, capital), wages, the proximity of export markets, climate and access to different technologies, among others.
The dynamic competitive advantages
Important
technological innovation, externalities (environmental sustainability, microelectronics, telematics, etc.)
Human resources training, as determining factors
of competitiveness and the international division of labor
Policies
incentive policies, support and subsidies, tax charges, exchange rates, savings and investment, interest. competition rules, government purchases, infrastructure support and consumer defense
The reason for free trade
Trade liberalization allows multiplying the benefits of producing the best products with the best design, quality and price.
The challenge of economic integration
Several integrative processes have been undertaken, which vary greatly in nature. reach and depth
All countries have assets - human, industrial, natural and financial - that they can use to produce goods and services for their internal markets or to compete abroad
The political and legal environment
set of public institutions and legislation that regulates social and economic behaviors.
To establish the international marketing strategy, the laws and regulations that governments establish to direct and regulate the economic system of their country must be known