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TYPE & PLAY (WEEK 3 (atelier populaire (510FamRjIAL._SX339_BO1,204,203…
TYPE & PLAY
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WEEK 1
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accent, intonation, volume, gestures carry information
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WEEK 2
vernacular typography - The language or dialect spoken by the ‘ordinary’ people in a particular country or region.
Type vs Lettering
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Lettering - is a one-off, created for a specific purpose and capable of responding to the demands of scale, material and surroundings
Vernacular (lettering) - Lettering traditions to have emerged from regional practice. Usually concerned with the ordinary
rather than the monumental. Can also much more broadly refer to ‘untutored practice’.
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FURTHER IDEAS
Moving into some further ideas for the super project, I believe that Vernacular typography/lettering could be a way to experiment with typefaces. In reference to what Vernacular typography means, I wish to research further into type in particular countries/regions.
One way I could do this is by looking at stereotypes, and how people perceive a language. For instance, often people presume Russian to sound harsh; so how would this translate to lettering, would to font be bold and sharp? However, if I were to pursue this route, I would need to be considerate of the way in which stereotypes might misconstrue.
Alternatively, I could look into branding a country through typography. While I would be able to explore similar concepts, I wouldn’t simply be referring to stereotypes.
