Please enable JavaScript.
Coggle requires JavaScript to display documents.
1081 CDPS G1 Shopee vs PChome (Introduction (Shopee (Background (Holding…
1081 CDPS G1 Shopee vs PChome
Motivation
Pipeline
how they affect one another?
can either ever fail?
what would be like to play co-opetition in platform
Platform
Introduction
Shopee
Background
Mother Company
Singapore company: Sea Group
Holding Company
Blue Dolphins Venture 15%
Founder 李小冬（Forrest Li) 20%
Tencent 39.7%
CTO of Sea Group: Gang Ye 10%
Others 15.3%
Second-mover Advantage
Imitate the former business model
Technology imitation & innovation
PChome
Background
Ruten(露天拍賣)
C2C
pc store商店街
B2B2C
PChome 24r
B2B
marketplace
First-mover Advantage
high popularity
Knowhow
E-commerce
Comparison
Shopee
PChome
mall to individual seller
Individual seller to mall
Framework
PChome
Business Strategy
B2C
B2B2C(商店街）
C2C
direct sales, high profitability for individual seller
Advertisement+Commision
merchandise sales margin
24hours fast delivery
Own logistics and warehousing
PChomePay
AI, Big data
PChome Pi
Shopee
Business Strategy
C2C
B2B2C
Free Shipping
Disruptive innovation
Great User Experience
Sellers
Individual seller
Send email to give the suggestions for selling products
simplify process
Mall
Marketing resource allowance
Easily to sell
Customers
Easily to use
Gurantee
a 15-day trial period
free to return
Fake one,Get one
Advertisement
Facebook
Instagram
Google
Team member
105106065 王泰然 Frank
106212022 蔡昀雯 Winnie
105212042 金純之 Sunny
105212048 謝其佑 Jason
106212004 郭儀中 Eva
105212017 賴珮綺 Christy
Rating system
All about trust
Judo strategy
definitions
make competitor's advantage become weakness
the entry point is that the big manufacturers can't follow up
subsidy strategy
PChome has diffculty using subsidy strategy
Too many users
high subsidy cost
Only subsidize individual sellers
strike price get lower
provide free shipping
mobile commerce
PChome has diffculty using mobilbe commerce
Too much merchandise
high transfer cost
starts from smart phone user interface
