Please enable JavaScript.

Coggle requires JavaScript to display documents.

CAMD A302F ADM (Lecture 3 : Understanding the consumer (Steps to use…

- - - - Near field communication (NFC)
      - Short messaging service
        (SMS)
      - Quick Response (QR) codes
- - - - Web-based and mobile technologies
      - Create highly interactive platforms through individuals, communities
      - Share, co-create, discuss and modify user-generated content
    - - Offering value were consumers congregate online
      - not advertising to consumers but delivering value
      - two-way conversation with you costumers
    - - Turning Strangers into friends
      - Friends into customers
      - Customers into evangelists
    - - Cooperation
      - Communication
      - Connection
      - Collaboration
    - - Linkedin
      - Blogger
      - Twitter
      - Facebook
      - Instagram
      - YouTube
      - Google+
    - - Creator
      - Critic
      - Joiner
      - Inactive
      - Collector
      - Spectator
    - - Kaokaotalk
      - Line
      - Instagram
      - WeChat
      - Facebook
    - - Deliverables
      - Channels + activities
      - Integration with other marketing
      - Timelines
      - Measurement
      - Context analysis
      - Goals & Objectives
      - Strategy Statement
      - Strategic Challenges
      - Target audiences
- - - - Payment Gateway
      - Merchant Account
      - Bank Account
      - Shopping Cart
  - - - New Way of consumer behaviours
      - New experience to consumers
      - New Products/ serivices
      - New information to Consumers
- - - - define your buyer personas
      - set web marketing goal
    - - content marketing sales funnel
    - - Wireframes
      - Technical
      - Creative Brief
      - Content Map
- - - - How user access your ads?
        
        Video retargeting
        
        Side Door
        
        Front Door
      - How you amplify the content?
      - How you optimise the Channel?
        
        Capture the attention in 5s
        
        Annotations are clickable overlays
        
        Playlists
        
        Thumbnails
        
        metadata
      - Organise and update the Channel timely
      - The power of Bloggers in China
      - Blog Post Planning
        
        Summary
        
        Call to action
        
        Body
        
        Headline
        
        Photo
        
        Hook
      - How to make money blogging on the Internet: Blogging sites
        
        Market your services in blog
        
        Sell Advertising
        
        Solicit contributions
        
        Help sell others products
      - A Few Blogging Tips
        
        Use a clean and simple theme
        
        Post regularly
        
        Do not put subscribe
        
        Stick with a few specific genres
      - The Blog Content
        
        Articles
        
        feeds
        
        comments
      - Types of Blogs
        
        By Media Type
        
        By Genre
        
        By Device
        
        Personal blogs
        
        Question blogs
        
        Corporate blogs
      - What are blogs?
        
        journal,diary
      - Social Media Strategy
        
        Youtube
        
        Pinterest
        
        Blog
        
        Twitter
        
        Instagram