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Prospect clicks on ad (Prospect taken to landing page (Prospect fills out…
Prospect clicks on ad
Prospect taken to landing page
Prospect fills out contact form
Prospect sent 'Thank You' email
Prospect added to high intent segment
Task created to call prospect
Prospect assigned to BDE group on round-robin basis
Prospect contacted by BDE
Prospect submits email to access case study
Prospect sent case study - with link to provide more info
Prospect declines to provide more info
Prospect added to medium intent segment and enters nurturing program
Prospect provides more info
Prospect added to high intent segment
Task created to call prospect
Prospect assigned to BDE group on round-robin basis
Prospect contacted by BDE
Prospect takes no action
Canddi integration used to pickup company details
Canddi generates list for BDEs to call