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LinkedIn sales strategy (Accounting plan (Business objective (Key account…
LinkedIn sales strategy
Cold message
InMail
No response
Follow up
+4 days
+7 days
+14 days
+28 days
+58 days
+2 days
Replied
Input meeting set up
Questions to ask
Current situation
Core issue
Authority identify
ROI assumption
Goa/KPIl
Timeline
decision criteria
Schedule presentation
Proposal presentation
Win
Existing customer
Recurring/extention
Churn
KPI
Expansion revenue
Contraction revenue
Churn revenue
Gross customer churn(No of accounts)
Net expansion revenue
Loose
2nd stage
KPI
Average revenue per account
New logos acquired
New logo revenuw
Win rate
KPI
Deal creation
HP
KPI
MQL No.
First time response
No. of accounts contacted
No. of accounts engated
Accounting plan
Business objective
Business model
Key account update
News
PRs
Use case
Business impact
of our service
Key metrics
Additional needs
Relationship/Decision making
Champion
first audience
Blocker
Budget owner
Decision making process
Customer assessment
Type
Potential growth
OD
Churn risk
Blockers
Wish list
Current tech stack
Actions for the next 90 days
Churn mitigation activities
Relationship building
Usage optimization
Actions for next 365 days
Churn mitigation activities
Expansion activities
Relationship building
Usage optimization
Qualification
Prospects
Job posted
LinkedIN
IQL
Marketing related
Bizdev related
Country manager
APAC
NoE 200+
SQL
Premium job poster
JD match
PIC match
Not recruter HR
Senior global marketing
Glassdoor
Indeed
Marketing
Internship
Unqualified
Staffing and recruting