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SWOT Analysis (Weaknesses (Resource (Field / Area team, How we recruit and…
SWOT Analysis
Weaknesses
Training
Resource
Field / Area team
How we recruit and what for?
Understanding our market
Brand Awareness
Communicating everything that we can provide
Following up on opportunities
Customer engagement
Active management
Customer segmentation and data e.g. active, dormant, lapsed.
People management
Industry information and research
RB branding needs improving
Keeping CRM up to date
Opportunities
Trello boards
Business Unit Owner and management
How we work with manufacturers
Culture
Internal comms
Product launch and training how we internally communicate and train on
RB Punching
Availability of market
Business Unit identities - how to improve
Customer engagement
Need set processes on how we communicate with our customers and leads
Website
End to end process mapping of customer orders
Order updates and stock
Updates / livestream on what is happening CRM??
What is built in to ICS?
Wholesaler best practice outside of our category
Threats
Price
Branding MGB Electrical
Overall branding how we pull this together across all of the business units
Manufacturers going direct to customers
People management
Competitors
Employing and attracting talent
Not being able to see our cusotmer
Workshop culture divide
Understanding our market
Keeping machinery up to date
Strengths
Whole solution with engineering services
Financially stable
Versatile
Staff stability
Product Range
Friday sales meeting
Customer service - we go the extra mile
Rail monday meeting
Consigment Stock