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emotion design (6 humans needs (certainty/segurança, surprise,…
emotion design
how does it make you feel
the attributioin of human characterics or behaviour to a god, animal or object
love, trust, fun, safety
function
ritual
product + action = feeling
form
colour
texture
nostalgia
branding
peolple buy
feelings
identities
states
6 humans needs
certainty/segurança
surprise
significance
connection/love
you must grow
contribute