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The Home Depot Capabilities (Stores (Most familiar touchpoint (Feeling of…
The Home Depot Capabilities
Products
Fulfillment
Free Delivery
2-Day Delivery
Location and availability
Different delivery vendors
Same Day Delivery
BOPIS
You go to customer service counter
You scan your code, they go get it, bring it to you
You can BOPIS any product
Pick Up Lockers
Front of the store
Not every store has them
Park, you've paid, open and leave
Only for small products
School locker sized
Delivery (in general)
Literally anything can be delivered*
You don't have to go in store
You can deliver to a job site
Mobile app
Wayfinding in-store
Connects many capabilities
Hub for all things
Customer reviews
Live chat with someone
Talking with an associate
Gives local deals
View past purchases
Wish lists
Color matching
Image Search
Discover any product by taking a picture of something
Millions of products
Shows similar products if it's not a match
Take a picture of the actual catalog
View a product in your room/space
Uses computer vision AI
Product Locator
Project Calculator
Gives product recos based on your specs
Makes sure you're not over or under-buying
Kitchen, bath, flooring, tile, wallpaper, mulch
Tool Rental
Huge range of tools - drill to forklift
Can be beginner or commercial grade
In-store help on how to use
Can rent it today and available to everyone
You can see availability online
PRICE
Guarantee the lowest price
Pro discount
Stores
Open 7 to 10 (early and late, and most days of the year
They're very big
All organized similarly
More than 2,000 stores
Consistent inventory
Surprising inventory
30-40k items in stores, custom by market
Most familiar touchpoint
Feeling of being in store
It's very big
Concrete, industrial
Energy panels on roofs
Lots of different people, all walks of life
Multiple entrypoints for every customer
COMMUNITY
EVENTS
Kids workshop
DIY workshops
MEMORY
Many people have been going here since they were children
Same experience now as decades ago
Christmas trees
You can bring your dog into (most) stores
Expertise
Associates
Orange apron
Vetted network of professionals, pro referral program
How-to content on the blog
No content hub
Help for regular people and for experts
More experience helping people than any other brand
Unparalleled in inventory and product expertise
THD Foundation
Commitment to veterans
Job training
Housing placements
Disaster response
First responders in major disasters
Homeless shelters, stock supplies
Help rebuild homes that were damaged
Deploy water, sand
Community involvement
Partnership with Habitat for Humanity