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G1_Bike Sharing – Mobike & Ofo (Pros & Cons (Cons (not prepared to…
G1_Bike Sharing – Mobike & Ofo
Pros & Cons
Pros
Customer
Easy to borrow
Save money
Reduce time on commute
Convenient way to go anywhere
Others
Soothing traffic
Environmental protection
Bike in everywhere
Cons
lack of public morality
no cherish
high attrition rate
keep the bikes to themselves
oversupply
blocking already-crowded streets and pathways
park bikes anywhere
abandon them
cityscape look mess
residents’ complaints
affect the others’ business
not prepared to handle
move quickly to cap growth
companies begin to fold
No obvious parking space
Business Model Canvas
Value Proposition
health benefit
Affordable, convenience
reduce polution
easy to use
Channel
Mobile appication
Key resources
Mobile application
Bike station/park
production department of bike
Customer Segements
Students
Office workers
preferred pollution free transportation
Key Activities
design and produce bike
maintenance and repair of the bike
bike sharing service
Cost Structure
maintenance cost
Employee cost
Operation cost
Product development cost
Key Partners
Local Business partner
Payment system
Government
Revenue Streams
advertising revenue
Additional charges for the usage above time limit
How to improve
illegal parking
quantity control
ofo
launch an app
mobike
cooperate with chain restaurants and convenient stores
scoring system
riding on the sidewalk
build a lane only for bike
penalty
comparison with Taiwan Bike Sharing
mobike & Ofo
no Docks
registration using phone
owned by private company
Don't have limited number of bike
Youbike
using Docks
registration using easycard
owned by government
Have limited number of bike
Introduction to China Bike Sharing
What's bike sharing?
Transport that may reduce pollution in cities and encourage exercise
Global leader
Competitors for territory and investment
Mobike
Beijing Mobike Tech. in 2015
Higher quality, GPS
Partner with TENCENT & SEQUOIA
Two versions
Classic Mobike and Mobike Lite
Access
Install Mobile App.
Unlock by scanning QR code
Register with Ph.no and National Identification No.
Payment
Alipay, WeChat pay,or Credit card
44$ for deposit , 30 cents per hour
Ofo
Beijing-based bike sharing company in 2014
Cheap and second hand
Partner with XIAOMI & DIDI CHUXING
Dockless System
Leave the bike anywhere and lock it
NarrowBand IOT to power the locks
Access
Install mobile app
Unlock by scanning QR code
Satellite positioning
Locate nearby bicycles
Payment
Alipay, WeChat pay,or Credit card
15$ for deposit, 7 cents per hour
G1 members
Jack
May
Owen
Susan
Lily
Caroline