INTERACTIVE SYSTEM DESIGN & EVALUATION
- Users
INTERACTIVE SYSTEM DESIGN & EVALUATION
PERSONAS
KNOW THE USER
IMPORTANCE OF USERS
TYPES OF GAME PLAYER
TYPES OF USER
ANALYSIS
TO MAKE ASSUMPTIONS
ASSESS NEED
IDENTIFYING USER GROUPS
USER CHARACTERISTICS
CULTURAL DIFFERENCES
GETTING INFORMATION
WHAT THEY WANT TO DO
5 TYPES OF SHOPPER
http://www.nngroup.com/articles/ecommerce-shoppers/
DEVELOPING PERSONAS
TYPES OF PERSONAS
SUCCESSFUL USAGE
ASSUMED UNDERSTANDING
ABOUT TASK DOMAIN
EXISTING KNOWLEDGE
PROVIDING SUPPORT
USER KNOWLEDGE
REQUIREMENTS
USER GROUP KNOWLEDGE
CATAGORIZATION
SYMANTIC KNOWLEDGE
SYNTATIC COMPUTER KNOWLEDGE
Do they need systematic (computer) knowledge?
SYMANTIC TASK KNOWLEDGE
USER EXPERTISE
SUMMARY OF DESIGN IMPLICATIONS
DESIGN FOR DISCOVERY
FINDABILITY
Design in findability: enables users to spot and recognize controls for features
TIME IS OF THE ESSENCE
THE THIRD USER
Designing in discovery enables users to see what the application can do