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INTERACTIVE SYSTEM DESIGN & EVALUATION
Users (KNOW THE USER (USER…
INTERACTIVE SYSTEM DESIGN & EVALUATION
- Users
PERSONAS
DEVELOPING PERSONAS
- Stories about people
- Develop multiple personas
- Not real people but synthesised from real user characteristics
- should not be idealized
- bring them to life with name, characteristics, goals, personal background
- Consider whether your personas rare really representative of your real users? Target users and typical users often not the same
- Focus on what is the relationship between
- what the user knows, and knows how to do, and
- what the user needs to know to do the task
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TYPES OF PERSONAS
- Different approached to developing personas
- Goal directed personas
- Focus on users work goals
- Role-based personas
- Focus on users roles in organization
- Engaging personas
- Vivid and realistic description to evoke empathy
- Fiction-based personas
- Aim is to used personas as discussion-starters
- Hat-based personas
- Role WRT the system: trigger and goals for interactions
SUCCESSFUL USAGE
- Personasl need to be created for a clear purpose
- What part of the designing is it supposed to impace?
- Need buy-in from people who are supposed to use them
- Feel ownership
- Need to be involved in creating them
KNOW THE USER
IMPORTANCE OF USERS
- UX without user research is not UX (Hoa Loranger)
UX - U = X (X means you got it wrong)
TYPES OF USER
- Discretionary user: Can choose to use the system or not use it
- Primary user: The person who actively uses the system (help desk staff, clerk)
- Secondary user: the person being served by a primary user (customer)
ANALYSIS
- User Analysis: What you need to know about the users.
- Task Analysis: Know their tasks and goals.
- Environment Analysis: Know the users surroundings and what effect they have on performing a task.
TO MAKE ASSUMPTIONS
- Make clear the assumptions you can and cant make about users
- Use these assumptions to design for your users
- Designing for beginners or disabled all the time is the wrong answer
- Not designing for them at all is the wrong answer
ASSESS NEED
- Different users use the same system
- Consider what they need the system for.
- How much they actually 'need' to use the system:
- Can they accomplish results another way
- Can they push work onto other people
- Can they reject your system
- and not do business with your organization
- Different interactive systems have different kinds of users
- Different people use the same system
- What can they do based on:
- Age
- Physical abilities (The Equality Act)
- What they want based on:
- Needs
- Priorities
- Attitudes
- What they know:
- Domain knowledge
- Computer knowledge
- Cultural knowledge
IDENTIFYING USER GROUPS
- Can you identify distinct user groups?
- Different expectations
- Different requirements
- How diverse are the memberf of your user groups?
- Think about
- University website?
- Train timetable website?
USER CHARACTERISTICS
CULTURAL DIFFERENCES
- Language (how many languages should be supported?)
- Education (reading level)
- Culture (colour preferences, image choices)
- Profession (specialized vocabularies)
- Attitudes towards computer systems
- Technophobia amongst elderly users
- Willingness to explore
- Fragile self-confidence amongst children
GETTING INFORMATION
- How can you learn the characteristics of your users?
- Not managers. May think they know users but arent users.
- Not developers. The worst. The know things about the system users may not know. Reason why Word now has a Ribbon
- Users themselves, preferebly in their workplace, are a good source of information
WHAT THEY WANT TO DO
- Analyse the users use cases
- A use cas is defined by a distinct user goal - something the user wants to achieve
- Understand the users perspectives
- What the users really want and need.
- Different types of users may have different desires and needs within one use case.
TYPES OF GAME PLAYER
- PRODUCT FOCUSED
- Know exactly waht they want
- Already done homework
- Often just replacing something
- Want speed
- BROWSERS
- Leisure shoppers
- Want to see whats new and popular
- May be just looking but might get a sale later
- RESEARCHERS
- Gathering information
- Purpose drivern, but might buy tomorrow or in 6 months
- Like trustworthy and detailed sources of infromation
- Like ability to make clear comparisons
- BARGAIN HUNTERS
- Want the best deal possible
- want to see and select the price
- want to see what the good deals are
- ONE TIME SHOPPERS
- No intention of returning
- May be unfamiliar with the types of products
- Want product descriptions that help determine what matches their needs
- Don't want to register