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Sales & Marketing (Company (R & D (New generation material cost…
Sales & Marketing
Company
R & D
New generation material cost and time to produce forecasting + NPD cost
Finance
Production & HR
Target market
New Product Development Strategy
Introducing new generation
Refresh the margin stream
Lose sales associated with the old generation
Optimal time-to-market
Forecasting and probabilities analysis
New generation developed features
Low-tech target
Same Size
Same performance
Developed MTBF
High-tech target
Developed Size
Developed performance
Same MTBF
Optimal pricing for new generation
Maximizing profitability
Continue to produce and sale the first generation until the optimal time
Customer segments
Product's Features
Expected Size
Expected Performance
Anticipated demand & sales
Optimal Pricing
Market feedback
Gross revenue
Contribution margin
Product real unit sold
Variable costs
Competitors pricing
Costs per unit
Liquidity
Net income
Financial reports
Sales target deviation
High-level pricing
HIgher margin
Slow demand
Low-level Prices
Lose some higher margines
Stimulate demand
Promotion budget
Sales budget(distribution & accessibility)
Expected MTBF
Low-tech
High-tech