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Contemplation (Triggers (Planned choice (leisure), Planned necessity,…

- - - - 97% open to advices
        
        From people they know
        
        From buying selling sites
        
        From comparator
        Media Influencers
        
        Mix of
      - 3% not open
        
        Selection
        
        Change Panel
        
        Change budget
        
        Decision
        
        Deal
        
        Positively influenced
        pleasant transaction ceremony
        
        1 more item...
        
        Negatively influenced
        Revise decision
        
        1 more item...
        
        Change New vs Used vs Lease