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1081 CDPS G1 [PR] Chapter 5 – Launch (8 strategies (The piggyback…

- - - - Same participants, different value unit
        
        Ex. Paypal on Ebay
  - - - Facebook v.s Myspace
        
        Although start from small community, they still can expand quickly through network
      - Stack overflow
        
        Cross field may attract more users
  - - - ex: brand effect
        
        wii
        
        Xbox
      - ex. price effect
        
        Uber free ride
        
        Paypal cash to shop
  - - - convert business into the platform
  - - - Stmultaneous on-boarding
        
        Ex:Facebook
      - Staging value creation
        
        Ex:The Huffington Post
      - Design platform to attract users
        
        Ex:Open Table
      - Platform
      - Pipeline
  - - - ''borrowed" value from others
        
        EX: Paypal &Ebay
        
        or
      - Ex: Adobe &PDF
  - - - Tinder
      - Twitter
- - - - spread self-created value units
        
        own creations
        
        indirectly generating awareness of and interest
        
        get social feedback
      - platform designers
        
        inorganic (artificial) incentives
        
        encourage value-spreading
        behavior
        
        E.g Dropbox
        
        free storage space
        
        natural incentives
        
        for users to share
        
        Avoid discouraging the spread of value units
    - - grow on top of other networks
      - strategic choose on external networks
    - - multi-user feedback loop
      - arouse interests
        
        trigger more interaction
    - - an embodiment of platform usage
      - demonstrate the platform's value
      - spread on an external network
        
        spreadable value units
  - - - ex: platform
    - - ex; pipeline