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Make up (Seduction - those who want to be more attractive tend to use…

- - - - Women rate other women who wear makeup as dominant. (successful careers) (study conducted)
        
        Women wearing cosmetics have been associated with a higher earning potential and higher status jobs. (SEX DIFFERENCES IN THE PERCIEVED DOMINANCE AND PRESTIGE OF WOMEN WITH AND WITHOUT COSMETICS.)
        
        Cosmetics may function as an extended phenotype and can alter other's perceptions differently depending on the perciever's sex.
        
        Men rate them as high in prestige.(study conducted)
      - Women bond faster with other women who wear makeup that is similar to what they themselves wear. We're naturally drawn to people like us.
  - - - Foundation was concluded to be the product making the most difference in female attractiveness after a groupe of men judged the attractiveness of women wearing different levels of cosmetic use, from none at all, to complete makeup. (MULHEM, FIELMAN, HUSSEY, LEVESQUE AND PINCAN, 2003)
    - - Looking healthy is a desirable trait.
- - - - Makeup was used as a social status representation. Pale skin - more beautiful. Sign that you had money and did not have to work. Tanned skin(MELLOR, n,d.)