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ORGANIZATIONAL GREEN CULTURE (Organizational factors that influence …
ORGANIZATIONAL GREEN CULTURE
The green cultural change has gained importance in corporate sustainability management generating organizational changes aimed at facing the challenges imposed by globalization, increased competition, development of new technologies, participation of international markets, new customer demands, among others helping that companies include environmental care
Organizational factors that influence
Difussion
organizational barriers
The range of internal barriers is varied, and includes behaviors, systems and structures
cultural fragmentation
different cultures are formed depending on the profession, the departments, divisions or geographical area of the different members of the organization, between The greater the number, size and power of different cultures, the lower the diffusion of green consciousness
Depth
resistance to change
Resistance to change is evidenced by members of the organization, and resistance is accentuated when members of the organization perceive environmental issues as an administrative fad
symbolic
text
events
Certain symbols, actions and symbolic events can exert a powerful and penetrating effect on the cultural depth of green change. The impact of such symbols It can be positive or negative
alternative philosophies
The dominant business philosophy for organizations with orientation towards sales, product, market, etc. is the generation of profits, excluding any other type of consideration (including environmental performance)
Grade
industrial cultural framework
Certain macrocultures that can precipitate different degrees and
depths of greening
performance beliefs
There are managers who suggest that both profit, growth and environmental performance are part of the organizational performance of the company, which makes it possible a more favorable context for green cultural change
Specific External Environment
customers
Emergence of green consumers who demand that companies develop a greener production process (market demands)
Competidores:
More environmentally responsible production brings benefits to competitors in terms of: cost reduction, differentiating factors, competitive and marketing advantages, and business opportunities
General External Environment
Technological
Proliferation of clean production technologies
Economic
Environmental actions have become initiatives that contribute to the improvement of productivity and financial achievements
Legal
Environmental regulation and standards established by governments that organizations must comply with.
Politicians
Pressures exerted by trade institutions and various pressure groups (including environmental groups)
Socio-cultural
Growing environmental orientation in the beliefs, values and collective norms of people living in a specific society or geographic region.
Ecological
Environmental crisis
