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pricing (factors (objectives (organisational, marketing, pricing),…
pricing
factors
competition
perceptions
value
cost
objectives
organisational
marketing
pricing
marketing strategy
environment (STEEPLE)
who
sets price
3 core factors
communication
expertise
exclusivity
quality
promotion
incentives
value
created
for customers
develop relationships
product mix
optional-product
accessories
alongside
captive-product
required
additional products
product line
variations
different prices
by-product
utilising
manufacturing
inputs
product bundle
multiple products
EG. meal deals
approaches
elasticity modelling
rarely used
experimentation
test perceptions
conjoint analysis
create
scenarios
product purchase
survey
general
customers
online
town centres
van westendorp
price sensitivity
types
competitor-based
going rate
little differentiation
strength
offerings
strategies
comparisons
customer based
good-value
fair
quality vs price
value added
features
services
added in
differentiation
demand
willingness
for various prices
choose optimum
psychological-based
emotional response
high price
luxury
odd-even (7.99)
perceptions
lower price
cost-based
sales
prices
costs
distribution
marketing
production
break-even analysis
direct cost
marginal cost
jobber ellis chadwick (2013)
cost-plus
adds % profit
ethical considerations
dynamic pricing
exploiting
needs
characteristics
segmented pricing
different prices
fairness
super-sized pricing
encouragement
more quantity
than needed
business market
EVC
costs
lowering
not always cheapest
reliability
increasing
discounts
trade
exchange function
for discount
quantity
cash
seasonal
out of season
xmas trees in Jan
allowances
trading in games