Please enable JavaScript.
Coggle requires JavaScript to display documents.
20191023 Session (What emotion are you trying to convey? (Frustration…
20191023 Session
What emotion are you trying to convey?
Frustration (3/4), Loneliness (5), Resolve (2/3), Realisation(2/3), Guilt, Responsibility, Hope, Love, Caring, Curiosity,
Robert Plutchik's Wheel of Emotions
In ads which emotions are they trying to invoke to buy you the product (beating emotions)
Audience Identification
Rosemary
Why we did this exercise?
Stories, Perspectives, Doing some pruning, memory
What you think of when smelling rosemary with eyes closed?
Roast Lamb, Greece, Friends wedding roses and rosemary, mother in law, countryside, fresh
Participants
(Yad, Ash, Linda, Romina, John, Rohan, Kaitlyn, Yvette,
Ash
Lonliness, hope
Branding
What problem? For Whom? What is point of difference?
Value Maps - > Purpose statement - > Johari Windows (Actual values - > Why it is important - > Next level How it looks like to you) Reconciliation Exercise
(Strategic review of our value system,) 1. Conflicts in value system, 2. repetition - themes, 3. Omissions 4. Does 24. values represent your complete value system (even Rob's 48 values does not represent complete values)
Questions for Rob
Logic vs creative, 2. Will value exercise help me to find the work I would love to do. 3. Improve my relations
Ash (Flow, Clear/ Idea) (V descriptive liked personas) (How it will translate practically)
Yvette (acting, Ocean imagery, stats, flow of story, creative) (simplify, practicality, time commitment)
BLIND TEST - IMPORTANCE OF BRANDING