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In what way can the hotel industry contribute to sustainable development?
In what way can the hotel industry contribute to sustainable development?
A. Motivations for sustainable practices
Saving costs
Attracting more customers
Competitive advantage
B. Barriers to becoming more sustainable
Costs
Lack of know-how
Unclarity about who is responsible for sustainable practices
Our socio-economic system
Management contracts
Slowly changing hotel industry
Value-action gap
C. Current status quo
Triple Bottom Line
sustainable development goals
green labels
disadvantages
Advantages
Greenwashing
D. Forecast for the future
The hotel industry as a catalyst for sustainable development
Co-creation
Intrinsically motivated
New business models
E. Customer perspectives and expectations
customers attaching more importance to sustainability
Motivations for staying at a sustainable hotel
B2B customers
B2C customers
Customers seek transparency