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The five competitive forces that shape strategy (Power of buyers (A…
The five competitive forces that shape strategy
Threat of entry
The advantage of incumbents
资本要求
在职优势与规模无关
客户转换成本
分配渠道不平等
需求方规模效益
限制的政府政策
供应方规模经济
Power of suppliers
A supplier group is powerful if
行业参与者在更换供应商时面临转换成本
供应商提供差异化产品
供应集团的收入并不严重依赖于该行业
供应商所提供的产品无法替代
比起它所销售的行业更加集中
供应商集团可以可靠地威胁整合融入该行业
Power of buyers
A customer group has negotiating leverage if
买家转换成本很低
行业产品是标准化的还是未区分的
买家很少，或者每个买家的采购量都相对于单个供应商的规模大
A buyer group is price sensitive if