Please enable JavaScript.
Coggle requires JavaScript to display documents.
Product Launch and BD (Amazon Way: Working Backward (Here's an example…
Product Launch and BD
Amazon Way: Working Backward
Here's an example outline for the press release:
Heading - Name the product in a way the reader (i.e. your target customers) will understand.
Sub-Heading - Describe who the market for the product is and what benefit they get. One sentence only underneath the title.
Summary - Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.
Problem - Describe the problem your product solves.
Solution - Describe how your product elegantly solves the problem.
Quote from You - A quote from a spokesperson in your company.
How to Get Started - Describe how easy it is to get started.
Customer Quote - Provide a quote from a hypothetical customer that describes how they experienced the benefit.
Closing and Call to Action - Wrap it up and give pointers where the reader should go next.
ToDo
Sales kit/Demo scenarios
Success story
How to engagement customer
How to pitch the value of product
Support Contact
On boarding
Leads analysis
Mailing list service
Content Topics Bank
HOW：Business Process
How could I have this product through which way?
Reduce any frictions in the business
WHAT：How to Use、Features
Customer Segmentation
Pricing
Cost