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Introduction to consumer behaviour (Psychological Core (MAO, Exposure,…
Introduction to consumer behaviour
What is BB?
Acquisition
Usage
Disposal
Psychological Core
MAO
Exposure, Attention & Perception
Learning & Memory
Forming and Changing Attitudes
Judgement & Decision Making
Consumer Culture
Demographics
Social Class and HouseHold Influences
Reference Groups, Opinion Leaders, Social Influences
Consumer behaviour outcomes and issues
Impact on environment, society etc.
Ethics Issues
Why Study Consumer culture?
Implications for marketers
Marketing mix strategies
product development
branding
communications
pricing
distribution
Segmentation, Targeting & positioning Strategies
Implications for consumers & Society
Implications for Public Policy Makers and Regulators
Academics