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Unlocking the potential barriers on SMEs' uptake of scenario planning,…
Unlocking the potential barriers on SMEs' uptake of scenario planning
Scenario plannig
central idea
creative and systematic thinking about possible complex and uncertain futures
External business environment
four characteristics
certainty of future change
, uncertainty of the nature and state of the future change
dynamism
unpredictability of the future
Scenario planning technique
helps organisations
identify nature and timings of these implications
project consequences of a particular choice or policy decision
highlight implications of possible future
SME's
Small and medium size enterprises
are defined based on the revenue, sales
volume or number of employees
majority of SMEs do not survive beyond
with structural
difficulties
and lack of both planning and foresight suggested
the early stages of their own life cycle
Scenario planning requires
dedicated human resource
intense involvement
extensive time, well-qualified
attention to detail
financial resources
constraints of SMEs
SME manager/owner’s mental view
the level of industry dynamics and
complexity
SME manager/owner’s time
orientation
lack of divergent views among managers in SMEs
http://3w3search.com/Edu/Merc/Es/GMerc086.htm
https://revistaconsultoria.com.mx/la-planeacion-por-escenarios-herramienta-para-el-analisis-de-futuras-contingencias/
