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B207 Big Ideas in Organisations big idea (Marketing marketing (Mix …
B207 Big Ideas in Organisations
Marketing
Environment
Macro (External)
Social
Technological
Economic
Political
Legal
Ethical
Enviromental
Micro (Internal)
Customers
Supliers
Marketing Intermediaries
Competitors
Positions & Differential advantage
Advantage
Publics
Strategic Objective & Strategic focus
Growth Matrix
Market Penetration
Market Development
Product Development
Diversification
Concept
Marketing process
Function
Corporate Strategy
Mission & Vision Statement
Mix
Product
Promotion
Pricing
Place
Research
Process
Research Planning
Exploratory
Refining
Main research collection
Analysis
Reporting
Types of Data
Quantitative
Qualitative
Information Types
Primary
Secondary
External
Internal
Segmentation
Demographic
Geographic
Psychographic
Behaviourials
Operations
Performance Objective
Flexibility
Quality
Speed
Cost
Sustainability
Dependability
Management
Transformation
process
Customer
Material
Information
Role
managing processes
Planning and control
Design of process
Improvement
Types of
Transformation
Storage
Informal
Location
Physical
Physiological
Procession
Operation Strategy
Work Force
Supply chain
Capacity & Facilities
Technology
Finance
Raising finance
Retained earnings & Working capital
Debt Factoring
Equity financing
Lease financing
Bank Facility finance
Overdraft
Venture capital
Economics
International
commerce
Immigration
policy
Outsourcing
Trade polices
Labour
Shortages
