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Marketing research (Information (Behavioural, Attitudinal, Product…
Marketing research
Information
Behavioural
Attitudinal
Product development
Policy develop/impliment and evaluate
Public consultation
Communications
Public relations
Market measurements
Processes
Refine design
Primary research collection
Exploratory
Analysis/interpretation
Planning
Reporting
Data
Types
Marketing research
Primary research
Organisational
Quantitative
Qualitative
Ethics
Safeguarding consumers
Habits
Preferences
Customer data
Behaviours
Marketing research