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user experience (product research (build personas (user interview…

- - - - stakeholder interview
        
        know the market
        
        many information as possible about your client
        
        his pasts, gals and mission
        
        share you thougths during the interview
        
        ask the right questions
        
        categorizar informações coletadas
        
        determine goal
        
        preparar questões
        
        intro questions
        
        start with 3 to 5 basic questions
        
        main questions
        
        what define the sucess of this project?
        
        ask open questions
        
        don't ask obvious questions
        
        do not suggest an answer
        
        questions should be clear
        
        question should generate facts, anecdotes, opinions, attitudes, feelings, perceptions and values
        
        note taking person
        
        auio/video recording
      - script
        
        questions
        
        non-leading
        
        open-ended
        
        specific and clear
        
        intro
        
        wrap up