Zoella continuously addresses the audience as if she knows them personally, and as if they know her. She also refers to her friends and family by first name, as anyone would when communicating in their own social circles. This again, shows that Zoella encourages the audience to feel like they are friends. This is an example of implied accessibility, giving the impression of general ease of communicating with the celebrity. Zoella recommends affordable brands, for example stating that the products are bought from Boots or ASOS. This shows that Zoella is appealing to a young audience, and suggests that (unlike the brand of Kim Kardashian) she is demonstrating that it is possible to look your best on a budget.
