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The marketing environment (Position/Differential (Competative position,…
The marketing environment
Environment
Micro
Internal SWOT
Customers
Consumer
Business
Reseller
Government
Interntaional
Intermediateries
Suppliers
Competitors
Public
Macro
External STEEPLE
Social
Technology
Economic
Environmental
Political
Legal
Ethical
Competative advantage
Porter's strategies Blk 1 read pg 24
Advantage
Scope
Position/Differential
Competative position
Differential advantage
Porters 5 forces
Strategic Ansoff's growth matrix
Objectives
Focus
Activity 4.6: The marketing environment