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Colin Kaepernick is the face of Nike (Why did Nike choose to take the risk…
Colin Kaepernick is the face of Nike
Why did Nike choose to take the risk in making Kaepernick the face of their advertisements?
How did Nike's sales change?
Output: Despite the mixed reviews, Nikes sales actually increased in media, brand value, and general sales.
Option: Nike's cause was to target people who follow Colin Kaepernick's cause.
How did Nike's stocks change after putting Colin Kaepernick as the face of Nike?
How does Nike's stock going down impact the overall economy?
Option: Weakens economy, suspect by investors; also leading to job losses
Output: Nike should either risk keeping Kaepernick as the face, and risk other factors or let him go.
Butterfly Effect: How did this affect the public's view of Nike?
Output: This had mixed reviews. Some people agreed and continued to use Nike products, and some people hated it.
Option: Nike's stocks reduced and their assets were lowered. Which means the company's value went down.
Option: Some people thought Colin Kaepernick believed in controversial things that dont follow the values of this country.
Ideal Decision: To put Colin Kaepernick as the face of Nike, regardless of the amount of people that hated or loved it. Overall they just wanted to make more money, since they believed Kaepernick was popular although they didn't really believe in what he was standing for. It was purely about getting someone who was popular to increase their advertisement, which would increase sales.
What was Nike's reasoning behind putting Kaepernick as the face?
Options: Kaepernick was fighting for a cause, which was police brutality against minorities. NIke believed that would bring more publicity to them.
Output: Nike wanted to promote the meaning of Just Do It to the newer generation of young athletes.
More sales= More demand=More revenue
How does this decision impact the competition?
Options: People began shopping at Adidas and other companies more often.
Outputs: Nike should come up with another way to sell their products
NIke should continue to have Colin Kaepernick as the face of their advertisements, since regardless of the backlash they faced, it brought much more revenue and sales to them.