NIKE - Colin Kaepernick IO MODEL (inputs (Believe In Something. …
NIKE - Colin Kaepernick IO MODEL
Believe In Something. Even if it means sacrificing everything.
To make Colin Kaepernick Nike's Public face
Believe In Something. Even if it means sacrificing everything
Nike’s campaign depicts Kaepernick with the words “Believe something. Even if it means sacrificing everything,” alluding to the risk he took by standing up to the NFL. As soon as Kaepernick revealed his Nike partnership
Direct impact :
Apparently Colin Kaepernick can still throw the home run pass. On Tuesday, it wasreported that Kaepernick, the 49ers quarterback-turned-social justice activist, asked Nike to pass on a Fourth of July sneaker because of its objectionable symbolism.
Nike stock ended the day 7.2 percent higher at $72.37 on a day that most stocks traded precipitously lower. The Dow Jones Industrial Average had its worst week in 10 years, closing at 22,445.37, a 6.9 percent decrease for the week.
Nike's reputation for using unfair labor goes back, when it first moved production overseas. It was the focus of widespread protests for its use of child labor
Nike to pass on a Fourth of July sneaker because of its objectionable symbolism.
Nike shares fall Tuesday after the company revealed a new ad campaign featuring Colin Kaepernick. The news of Kaepernick, who in 2016 decided not to stand for the national anthem to protest racial injustice
Kaepernick signed a six-year contract extension with the 49ers, worth up to $126 million, including $54 million in potential guarantees, and $13 million fully guaranteed.
This article is more than 1 year old
Nike sales surge 31% in days after Colin Kaepernick ad unveiled
Nike has enjoyed strong sales and earnings this year. Nike's stock is still up nearly 30% in 2018, even after Tuesday's drop
Nike rakes in $3 billion after Colin Kaepernick calls foul on shoe
Adidas shares are up more than 20% while Under Armour's stock has gained more than 40%.
Kaepernick has made a name for himself in recent years, not just as a successful NFL player, but also as a social activist.