SALES & MARKETING 16-10-19 (SALES (Product lead times (All…
SALES & MARKETING
UK Sales: Morrisons £100K
Rents coming down which could create opportunities
Football clubs: Plymouth, Aston Villa, Everton
Concerted effort between CT, KW, KTB, JH and Tba to research these markets, target the main players and identify major projects
Product lead times
All competitors have lead times for enquiry and stocked products
CCC have Quick Ship
Change to 1–2 weeks?
Change Vintage Style from 2 weeks to 1–2 weeks. All Italian furniture can be 6 weeks. Upholstered to be 6 weeks. Look at Quick Ship filter
Look at Sage/Peracto integration
Lack of skill re Sage
Peracto: text field to support integer import
Focus will be on the UK maket
RPW/Royal Caribbean March 20
Still looking for 2nd London person
Contract Chair Co.
Protocol: new MD. New website launched with a mood board
Complete adding content before promoting
Search will be extended to include project content bands
Pinboard/Quotation: awaiting estimates
Table Top category: new treatment in testing at 9xb
Pastel colours as per DA design completed in October 2018
Fewer sales promos
More discussion to scope job description
Social media will be significant part of role
Pepper Mill have 10.3K Instagram followers
Not reviewed systematically
We have no marketing plan or calendar of events
Home page panels and newsletters can all be prepared in advance and set to have scheduled publication dates
No to Outdoor Furniture
Yes to having a credibility document based on Russell Sage presentation
More PDF downloads?
Short run digital hard copy collection leaflets?
Book Northern Restaurant Show?
17–18 March 2020
Visit other exhibitions:
Sleep & Eat Olympia 19-20 Nov 2019
Pub 20 Olympia, 4-5 Feb Hospitality Design Show Excel 8-9 Sept 2020 Independent Hotel Show Olympia 2020
The Hospitality Interiors Show, Ricoh Coventry 10-11 June 2020
Photographing locally w/c 21-10-19
Test images if possible
Squared up vs cutouts
Different colours for upholstery to be developed for when the tan trend ends
Stick with India rather than looking at China
New products presented
May need a separate meeting to discuss Vintage promotions
Shoot in UK fabrics?
Sales down esp. Euro suppliers
Developing vintage industrial
We have no lighting sales expertise
3rd party sales? Amazon? = end user market
No new product
Sales of Draper's shelving good
White Stuff? Superdry? Fat Face?
Next stop Milan 2020
Any other design led shows?
Price checks? Continuous review?
Antiques & Decor
Decor Collective: VMills team to run. Add 30–40 products
Our main USP alongside exclusive vintage style furniture
How can we build a library of useful images?
Add to Sharepoint Resource Library
What is the process for photographing bespoke items before despatch?
If bespoke items were created as products (i.e. they have a code) they could be included as Featured Products in Projects
Add more stock products to Megan's