The advertisement will follow the advertisement shot for shot. It will be very fast-paced like the original slowly building to the exciting shots.
I intend for it to follow the original script in a similar way but in relation to Radio to try and increase the radio users outside of the car. "If you can listen in the car", "You can listen in the house", "if you can listen in the house", "you can learn to listen in the shower", this will continue and the areas will get progressively 'harder', but the 'hard tasks' will be very mundane. It will also develop into saying, "you can learn to party at Radio 1's big weekend" then advertising the events.
The primary research informs us that a large majority of the audience listen to the radio in the car and nowhere else, this advertisement will be a push for people too listen to the Radio elsewhere and not just in the car. Evidence suggests that more than 80% of the people that listen to the radio are, are listening in cars.
The advertisement will be advertising the events also because as we seen in the primary research with almost 50% saying they would not go to a Radio 1 event, this mind set needs to be changed.
