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G2_Shopee (shopee in different country (Indonesia (Shopee), Thailand (GDN…
G2_Shopee
shopee in different country
Indonesia
Thailand
Phillippines
Taiwan
Singapore
Malaysia
Vietnam
Introduction
The history of shopee
roll out in 2015
founder
Forrest Lee
headquarter
based in Singapore and belong to Sea Group
served region
Taiwan
Southeast Asia
category
e-commerce platform
The target of shopee
to continuously enhance their shopping platform and become the first choice for users in the region
Business model
Value proposition
Benefits of both buyers and sellers
Convenience
Reliability
Simple and easy
Wide product range
Reasonable and negotiable price
Highly responsive customers support
Free service and no commission
Multiple payment method
Desired delivery system
Key Activity
Provide buy and sell platform
filter both buyer and seller
Rise product's exposing rate
suggest similar product to the user
Fulfill customer online shopping experience
customize website
Key Partners
Brand Ambassador
2019: Cristiano Ronaldo
annual 9.9 Super Shopping Day
2018: Blackpink
over 70 courier service providers
provide logistical support for its users
NinjaVan，Pos Malaysia ，Pos Indonesia
Customer Relationships
Earlier: C2C
Hybrid mode
Now: C2C&B2C
Channels
Partner channels
Indirect channels
Target Audience
People who want to be a seller
Anyone who prefers convenience than
anything else in shopping
People who want to sell and buy
their used products
Future direction of Shopee and E-commerce
E-commerce vs New Retail
giving the best experience to the shopper is the key
Social Commerce
get feedback from online circle
promoting via social media
Consolidate the loyalty of customers
the quality of products
Information security
emerging markets of potential customers
Expansion market
new marketing strategy
product videos
introduce digital wallets for business
improve the shopping experience
more personalization / visualization
Voice Commerce
the concept of pop-up shops
Why Shopee Taiwan is winning?
Money! Money! Money!
Zero commission fee
free shipping to nearest convenient stores
purchase more than TWD$99
You can't beat FREE as you cannot be lower than FREE
zero revenue/profit
Everything can be done within just one mobile app
Buyers are also sellers, vice versa
The entrepreneur
How company did it
partners with over 70 courier service providers across its markets
to provide logistical support for its users
Shopee offers online shopping security through its own escrow service called “Shopee Guarantee”
where it withholds payment to sellers until buyers have received their orders
started as primarily a C2C marketplace and moved into both a C2C and B2C hybrid model.
C2C:consumer-to-consumer
B2C: business-to-consumer
Why company did it
aims to make online shopping easy and secure for both sellers and buyers.
improve the live of consumers and small business of technology
