Syncope Care Situation Analysis (Weaknesses ( Website does not appear…
Syncope Care Situation Analysis
Website does not appear high on google search = poor visibility on google.
Weak social media on all platforms - they need to build a strong community by posting & engaging frequently with the Syncope community
Not clear what the website is trying to achieve.
There is none.
Only unreliable websites.
STARS UK has some information but not on the scale that Syncope wants to achieve.
STARS UK are more on the ground, bring doctors & have FaceTime with patients.
Someone with Syncope or a family member of those who suffer with the condition.
People seeking community, advice daily to help them through.
WHAT DOES THE BRAND STAND FOR?
medical professional advice
Up to date evidence based treatment
A lot of information surrounding conditions such as cancer/ diabetes. Not so much for other conditions such as Syncope - not addressed+ resources are not reliable .
A doctor. advisor in the US wanted to build this platform to help improve the quality of life for patients.
Patients feel that doctors tell them what to do & not all questions are answered.
Using the database , they talk to doctors across the world.
They have been doing studies with Syncope suffers to build up the data base of information.
Focusing on the US, around 2 million in the US alone.
-Difficult to get numbers for places like India
Currently in the US tools to help people with Syncope such as cooling vests& bands are expensive - they want to develop Syncope Care branded ones that are more affordable.
Provide video consultations (paid for) .
'An Intucare Initative'
an umbrella of conditions, starting off with Syncope.
Online resource portal.
RITE - OBJECTIVE
Refocus - on health prevention rather than illness
Improve- the health of people at risk by moving care closer
Transform- management of the syncope from reactive to proactive
Enrich - patient, doctor conversations with meaningful reports
Current gaps in the resources:
Not always validated/ realiable sources
Not engaging enough
Not available in one place
-Leaves many patient q's
-Unable to chart/track effective management plans
Sense of support though community building
Dashboard online or through app, check vitals, trigger logs
The Wellness tracker platform:
First of its kind, its an intuitive & comprehensive tool to track & trigger episodes, intervension, adherance & compliance
TARGET- meet physicians recommendations
Such as sleep, salt, intake hydration.
RECORD - build reports
Patient outcomes improve when medical professionals follow up to date evidence based treatment.
1 more item...
DIGITAL MARKETING PLANS/ IDEAS
Start with the site, before jumping into social/email marketing.
how to track how well the website is doing = CRO.
Conversion Rate Optimisation - way to measure the call to actions, taking users through the website journey.
Along the way, there are points of conversion, such as watching the video, signing up to the wellness tracker, buying things off the website.
Improve CONTENT - videos, F&Q's etc
Useful to target ads to certain people within the US
How can you reach specific clinics in the US to promote them/advertise it? Can they post an ad about Syncopecare on their website?
_ Build a Facebook community group
Feature: Highlights to inform people what the condition is.
Once built community - stories to swipe up and sign up with link to app or website.
LInk in bio to website
Get lots of content up for people going to the page.
SEO/ GOOGLE ADS