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FINAL PROJECT (3 RESEARCH OBJECTIVE (To study the impact of storytelling…
FINAL PROJECT
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4 RESEARCH QUESTIONS
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How effective is the product placement and the storyline of the video advertisement that could improve the delivery performance.
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7 SCOPE OF RESEARCH
DELIMITATION
Will be meet up with "Cocombee" as this production produce a video marketing that gone viral and have storytelling.
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LIMITATION
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Lack of documentation type to gather the date (Article, Journal an etc
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5 SIGNIFICANCE RESEARCH
It would assist the marketers to understand the consumers’ attitudes towards viral marketing in Malaysia in greater detail.
The most essential reason why businesses should consider using the internet as a marketing tool is because it is currently trend that stays. Indeed, new media comprising online, mobile, and social media are emerging as the growth area for advertising for manufacturers and retailers (Naik & Peters, 2009).
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2 PROBLEM STATEMENTS
Many brands are skipping TV and moving their TV advertising budget to YouTube Ads because the online video site is where most people watch their video contents nowadays.
“More than 80% of the television commercials being shown in this country do not meet the above specifications and this has caused the country to lose sources of income, work opportunities and professionals in the industry.” - TheStar 2008
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