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INTERNAL ENVIRONMENT (VRIO (Organisational support/knowledge (Tacti…
INTERNAL ENVIRONMENT
VRIO
Inimitability
Diffenciation
Unique resource
Organisational support/knowledge
Tacti knowledge
Explicit knowledge
Suitably organised
Rarity
No (or few) competitors
Temporary
Value
Opportunities and threats
Value to customer
Profitable
Value chain
Activities
Primary
Operational
Support
Strategic
Uses
Understanding business
Understanding S&W
Find sustainable competitive advantage
Break the compagny into capabilities & resources
Enhance value / Decrease cost or both
Resources and capabilities
Assets lead to competitive advantage
Resources
Intangible resources
Tangible resources
Capabilities / Competences
Threshold capabilities
Distinctive capabilities
Core competences