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Activity 4.6: The marketing environment (Macro environment (Social (Time,…
Activity 4.6: The marketing environment
Micro environment
Groups in immediate environment
Customers
Consumer markets
Business markets
reseller markets
government markets
international markets
Marketing intermediaries
Distributing, selling or promoting
Physical distributors
Supplier
Organisation inputs
Flow of supplies
Competitors
Direct
Substitutes
New entrants
Publics
Media
Government
Local communities
Financial
Macro environment
Social
Time, work, awareness
Technological
Strategic windows
Environmental
Political
Opportunities and threats
Legal
Strategic windows
Ethical
Consumers heightened awareness
Economic
Competitive advantage
Cost leadership
Differentiation
Focus
Porters Strategies
Competitive advantage
Competitive scope
Advantage and positions
Porters five forces
New entrants
Bargaining power of suppliers
bargaining of customers
Threat of substitutes
Differential advantage
identify it
Strategic objectives and focus
Ansoff's Matrix
Market penetration
Product developement
Market development
Diversification