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5 key skill focusses (Content Marketing (MAke your best performing content…
5 key skill focusses
Content Marketing
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TAlk to your customers. Get insight into what they love and what could be better. for every piece of key content you have explore how it scratches your customers itch. Most customers spend their day asking the same question to everything put in front of them ( both digitally and in the real world) " What's in it for me?" Understant that and you can go bout making the answer clearer and stronger. We talk about the promise behind the click. Look at how you are pushing your messages on social and via PPC. Is the promise closely aligned with whats delivered by tht click? If not - work harder and sort it out. You will be rewarded with happier users and increased reach on both PPC and social platforms ( because guess what- social media and search enignes have been specialising in giving their users more of what they want for years. Become a part of that exchange and start winning.
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Digital Strategy
Stop with the new shiny toys / hacks and start focussing on the overall strategy. Have you taken a skils audit yourself? Do you haev the skills needed for your job in 2020? Does your team? If you arent sure make use of the benchmark Skills test. and benchmark yourself- get teammates to do this as well.
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General Marketing
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dont neglect direct mail. I know this wont be a popular message with many people reading this, but seriously ask yourself which channel is busier for your audience- their email inbox or their front doormat? For man years direc mail it was horribly expensive and horribly wasteful. Junkmail is still junk mail. Much of email bad practice simply leavers on that same mistake from our marketing past. but we now have CRM data and can segment our audience in ways traditional marketers could never have dreamed of when Direct mail was the go to brave new world of marketing. We no longer need to spray and pray! There are all sorts of things you might trial and experiment with in a small way to see how well they work. Like any medium its all about how creatively you can reach your audience and get your message to stick. Keep an eye on what others are doing in this space and innovate if you have the opportunity. At the right stage in your buying cycle, targeted physical campaign content can be quite a remarkable thing to recieve
Usability
Small conversion improvements can make a huge difference without increasing costs. 0.5% conversion rate to 1% conversion rate in an ecommerce store just doubled annual turnover! Similar multiplications can be achieved if you are B2B and focussed on generating leads.
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